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Facebook 410-101 - Questions & Answers

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Question 1
Multiple choice

What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply)
Choose ALL answers that apply.

A.

Ad Type

B.

Audience

C.

Dynamic Creative

D.

Offer

E.

Placement

F.

Image

Question 2
Single choice

You need to run a campaign with two bidding options and two different audiences.

How many campaigns and ad sets do you need to launch?

Choose only ONE best answer.

A.

You need two campaigns and four ad sets since you have 4 different variables at the ad set level.

B.

You need one campaign and four ad sets since you have 4 different variables at the ad set level.

C.

You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.

D.

You need 1 campaign with 8 ad sets and 1 ad for each.

Question 3
Single choice

You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.

They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.

Your client would like for you to encourage people who visited the website to complete a new transactions/ purchase.

What type of ads would you launch in order to achieve this goal?

Choose only ONE best answer.

A.

Traffic and conversion ads.

B.

Traffic and store visit ads.

C.

Post Engagement and brand awareness ads.

D.

Conversion and traffic ads.

E.

Video Views, lead generation, and traffic ads.

F.

Conversion and product catalog sales / dynamic ads.

Question 4
Multiple choice

What tools can you use to launch new campaigns on Facebook?

A.

Fan Page

B.

Ads Manager

C.

Power Editor

D.

Facebook Marketing Partner

Question 5
Single choice

You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend?

Choose only ONE best answer.

A.

$12,500

B.

$10,000

C.

$11,500

Question 6
Multiple choice

You've launched two campaigns with five ad sets. Two ad sets are not spending their budget.

As a matter of fact, they've only spent $1 of the $50 you placed the budget for each ad set.

What are some of the reasons your ad sets are not running?

A.

Your ad set is not active.

B.

Your ads within the ad set were not approved.

C.

You've reached the limit of the campaign.

D.

Your ad is scheduled for a future date.

E.

The ad set audience is too large.

Question 7
Multiple choice

What are the different placements you can select in a campaign?

Choose ALL answers that apply.

A.

Instagram Feed

B.

Audience Network Rewarded Videos

C.

Facebook Messenger Sponsored Messages

D.

Facebook Video Feeds

Question 8
Single choice

Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.

Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.

Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.

What options does the community manager have in fixing this mistake?

Choose only ONE best answer.

A.

The community manager should select the boosted post, change the image and re-launch the campaign.

B.

The community manager needs to post a new image and create a new campaign with a $20 budget.

C.

The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.

D.

The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.

Question 9
Multiple choice

The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.

You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.

The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in "rock" for 1 month with multiple ads prior to the concert. You have video and image content as creative.

What are some of the recommendations you make for running these ads?

Choose ALL answers that apply.

A.

You should use reach and frequency buying option and set frequency between 1-2 per week.

B.

You should use reach and frequency buying option and set frequency between 5-6 per week.

C.

You should use auction buying option and set frequency between 1-2 per week.

D.

You should build a custom audience based on people interested in rock.

E.

You should build a core audience based on people interested in rock related topics.

Question 10
Single choice

What is the main difference between brand marketing and direct response marketing within Facebook?

Choose only ONE best answer.

A.

With brand marketing, Facebook tries to maximize conversions.

B.

With brand marketing, Facebook tries to maximize impressions, reach and frequency.

C.

With direct marketing, Facebook tries to minimize website conversions.

D.

With direct marketing, Facebook tries to maximize mobile app installs.

E.

Brand marketing is for top of the funnel marketing.

F.

Direct Response is for top of the funnel marketing.

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