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Adobe AD0-E308 - Questions & Answers

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Question 1
Single choice

A campaign target population is cut at 100 random records to receive a limited offer. When the Campaign developer goes to approve the targeting for the offer, only 90 records are available. Ten records have been removed by a required topology rule Less than 18 Years Old.

A Campaign developer must make sure exactly 100 records are selected and sent an offer while ensuring compliance.

How should the Campaign developer perform this task?

A.

Change the execution order of the Less than 18 Years Old typology rule to execute later

B.

Select 110 random records to account for the drop by the typology rule

C.

Remove the Less than 18 Years Old rule from the typology defined in the delivery

D.

Add a filter to the workflow to select only 18 years of age or older

Question 2
Single choice

A Campaign developer must configure a campaign hierarchy. Campaign configurations are as follows:

Campaigns are budgeted and planned quarterly (Example: 2017 Q1)
Campaigns are divided into three types: Product Promotional, Communication, Account Maintenance Campaigns run weekly (Example: Week1, Week2...

) How should the Campaign developer configure the campaign hierarchy?

A.

Program Level based on the specific instance of the campaign run (Week1) Campaign Level based on the campaign type (Product Promotion) Plan Level based on the quarter of the year (2017 Q1)

B.

Program Level based on the quarter of the year (2017 1) Plan based on campaign type (Product Promotion) Campaign based on weekly run (Week1)

C.

Delivery Level based on the quarter of the year (2017 Q1) Plan based on the weekly run on the campaign (Week1) Program based on campaign type (Product Promotion)

D.

Plan Level based on the quarter of the year (2017 Q1) Program based on campaign type (Product Promotion) Campaign Level based on the week of the campaign run (Week1)

Question 3
Single choice

A client wants to use Amazon Redshift to install Adobe Campaign in a hybrid AWS environment to hold all customer data.

Which step must be taken to utilize this type of data?

A.

Adobe Campaign does NOT support Redshift.

B.

Adobe Campaign tables must be created in the Redshift database.

C.

ODBC Native SQL drivers must be installed to access a Redshift database.

D.

FDA module must be installed to access a Redshift database.

Question 4
Single choice

A Campaign developer creates an alert notification with the variable vars.recCount.

What is the result?

A.

The notification sends the total population count for all segments in the campaign.

B.

The notification has the population count of the target going into the alert activity.

C.

The notification has the number of recipient records in the database.

D.

The notification is blank until the final target is approved for the workflow.

Question 5
Single choice

A Campaign developer is adding a schema to the existing data model.

Which step must be performed for the table to be used in Adobe Campaign queries?

A.

Create a join in the schema to the Recipient table.

B.

Match the schema name to the table name.

C.

Create a primary key in the schema.

D.

Create the schema in a new namespace.

Question 6
Single choice

A Campaign developer is creating a flag to identify recipients who have specified date of birth. The Campaign developer codes the expression as follows in an enrichment activity:

lif([target/birthDate] is null, `N', `Y')

When the developer goes to save the expression, the following error displays:

Element `birthDate' unknown (see definition of schema `Recipients (nms:recipient)')

-----

The path `/target/birthDate' is invalid in schema `Enrichment 2 (temp:enrich2-src)'.

-----

Unable to parse expression `lif([Itarget/birthDate] is null, 'N' Y')`

What is the problem with this expression?

A.

The condition is null is NOT valid in expressions

B.

target is not a valid schema

C.

target/birthDate is missing the @ before birthDate

D.

lif() is an invalid function

Question 7
Single choice

A Campaign developer must store a dynamically created email subject line code from a campaign workflow.

How should the Campaign developer meet this requirement?

A.

Extract subject line code to a file from the campaign workflow and use the file in reports or re-marketing workflows

B.

Modify the email delivery to write the subject line code to a custom schema

C.

Write a custom JavaScript code in the campaign workflow to store subject line code in custom schema

D.

Modify the target mapping used in delivery to log subject line code as "additional parameter" in the delivery logs

Question 8
Single choice

A workflow is using two Query activities that select recipients who have bought specific products. Each Query activity stores the product as additional data. Both Query activities are then added into a Union activity joining using the keys only option.

What should be the expected results of the Union activity?

A.

Recipients and products common to both queries

B.

All records from both queries

C.

Distinct recipients from both queries

D.

Distinct recipients and the products from both queries

Question 9
Single choice

Which of the following is a server command?

A.

nlserver pause [@]

B.

nlserver begin [@]

C.

nlserver stop [@]

D.

nlserver cancel [@]

Question 10
Multiple choice

A Campaign developer must create a workflow to extract a set of specific records to a flat file each day.

Which three workflow activities are required? (Choose three.)

A.

Scheduler

B.

Query

C.

Start

D.

End

E.

Data Extraction (file)

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