Exit demo AD0-E602 Adobe Real-Time CDP Business Practitioner Professional Exam PDF format · free preview

Adobe AD0-E602 - Questions & Answers

Free preview · every answer includes a full explanation

Product page: https://prepkeys.com/ad0-e602.html

Question 1
Single choice

A Real-Time CDP Business Practitioner needs to analyze a segment's profile count. The business practitioner is interested in the number of new profiles that are part of the segment and the number of profiles that are getting removed from the segment.

Which profile status types can the practitioner use for this scenario?

A.

Realized and Leaving

B.

Qualified and Existing

C.

Realized and Exiting

Question 2
Multiple choice

A Data Steward is asked to create a Data Governance framework.

Which two items must the steward consider during set up within AEP? (Choose two.)

A.

Policies

B.

Communication

C.

Labels

D.

Permissions

Question 3
Multiple choice

Before using Adobe Real-Time CDR a telecommunications company was directly uploading a segment of likely-to-churn customers from SalesForce Marketing Cloud into Facebook for its social campaigns every 7 days. Now, the company can stream this data into RTCDP for segmentation and share with the Facebook connector in near real-time.

Which two metrics can be tracked to calculate the value of RTCDP for this customer? (Choose two.)

A.

CPM

B.

Time-to-market

C.

CPA

D.

AOV

Question 4
Multiple choice

A Data Steward was recently hired to ensure data governance for a large insurance company.

Which two roles will be part of their main job assignment? (Choose two.)

A.

Use data to design new customer experiences.

B.

Creating data policies and applying them to datasets and fields.

C.

Creating batch integrations and data schemas.

D.

Reviewing data, datasets, and data samples to apply and manage metadata usage labeling.

Question 5
Multiple choice

Which two standard widgets are available in a Profiles overview dashboard of Real-time CDP? (Choose two.)

A.

Profiles added

B.

Profile source

C.

Identity graph

D.

Identity overlap

Question 6
Single choice

A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer's primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS).

For which use-case could segmentation meet the business goal?

A.

Cross-sell/Upsell

B.

Suppression

C.

Customer Re-engagement

Question 7
Single choice

A Real-time CDP Business Practitioner is working to apply data labels according to DULE labeling.

At which level would should the business practitioner apply labels to propagate to chosen datasets and fields?

A.

Dataset

B.

Table

C.

Connection

D.

Schema

Question 8
Single choice

An Adobe Real-Time CDP Business Practitioner wants to create a batch segment of users for a financial services client who opened account in the last rolling 30 days. The analytics team needs an updated segment count prior to a campaign launch.

What would the practitioner need to do to achieve this task?

A.

Re-create the segment

B.

Streaming segment

C.

Segment job

Question 9
Single choice

A Real-Time CDP Business Practitioner is working with a client who requires automatic authentication.

Which type of ingestion should the practitioner choose?

A.

Batch

B.

Streaming

C.

Real-Time

Question 10
Single choice

A Real-Time Business Practitioner has to export a customer's email address and corresponding attributes to a SFTP connection.

Which destination type is recommended in this scenario?

A.

Streaming profile export

B.

File based destinations

C.

Streaming segment export

Showing 10 of 50 questions · Unlock the full set