Exit demo ADWORDS-FUNDAMENTALS Google AdWords: Fundamentals PDF format · free preview

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Multiple choice 5

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Google ADWORDS-FUNDAMENTALS - Questions & Answers

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Question 1

Single choice

Changing the match type of a group of keywords from broad to exact match will likely:

decrease impressions

increase impressions

increase Quality Score

decrease Quality Score

Question 2

Single choice

Susan added only these keywords to her ad group "wedding dress" [designer wedding dress], - [cheap wedding].

Which queries could potentially trigger her ads?

Wedding designer dress

Cheap wedding dress

Dress for wedding

Cheap wedding

Question 3

Single choice

The Keyword Tool is used to:

Find duplicate keywords in ad campaigns.

Determine if ads are showing for particular searches.

Determine exact competitor bids on keywords.

Find new keywords for ad campaigns.

Question 4

Single choice

A keyword with a very low click through rate (CTR) will usually receive:

Impressions only on the Google Search Network.

A low average cost-per-click (CPC) on Google search.

More impressions on the Google Display Network.

A low Quality Score on the Google Search Network.

Question 5

Single choice

Negative keywords can help advertisers target their ads to potential customers and increase:

Their campaigns' daily budget recommendations.

The click through rate (CTR) of their ads.

The amount of impressions served.

Number of relevant Display Network placements.

Question 6

Single choice

[Two ways to identify a keyword's Quality Score are to view the Quality Score column and to:

Download a campaign level report from the Campaigns tab.

Click on the speech bubble icon next to that keyword.

Click on the "See search terms" button next to that keyword.

Click keyword into the Traffic Estimator tool.

Question 7

Single choice

AdWords advertising policies are designed to:

Increase costs for small business advertisers.

Maintain the Quality Score of all advertisers.

Ensure users see ads that are relevant to a given search query.

Ensure advertisers only show ads for online retail businesses.

Question 8

Single choice

Phrase match triggers an ad to appear when a search query:

Precisely matches a synonym of the keyword

Includes words that are related to the keyword.

Includes the keyword in its exact sequence.

Precisely matches the translation of the keyword.

Question 9

Single choice

If an advertiser uses the phrase-matched keyword "cheap hotel," add may show on Google when a user searches for:

Cheap motels

Cheap hotel deals

Inexpensive hotel

Cheap local hotel

Question 10

Single choice

An advertiser is primarily on direct response, as opposed to branding. The advertiser should delete keywords from campaign if the keywords:

Contain words that are duplicated in a display campaign.

Generate many clicks and conversions.

Generate many impressions very few conversions.

Contain more than two words in the phrase.

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