Exit EK0-001 E-Biz+
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Q1 Single choice

What does the term "banner blindness" refer to?

  • A

    The growing trend of adding interactivity to banner advertisement to increase their visibility.

  • B

    The anonymous tracking of banner impressions and browsing behaviors across multiple sites.

  • C

    The refusal of companies to acknowledge banner advertising as a valuable advertising medium.

  • D

    The growing trend of visitors completely ignoring banner advertisements.

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