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SalesForce MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL - Questions & Answers

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Question 1
Single choice

How does Interaction Studio unify anonymous and known identities?

A.

Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity

B.

Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.

C.

Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources

D.

Interaction Studio uses third party software to match anonymous and known identities

Question 2
Multiple choice

Which two statement are true when using Journey Data and Contact Data within Journey Builder? Choose 2 answers

A.

Contac data is dynamic data that retrieves the latest value upon decision split execution.

B.

journey Data is a set of static values passed into the journey for each contact.

C.

Journey Data is dynamic data that retrieves the latest value upon decision split execution

D.

Contact Data is a set of static values passed into the Journey for each contact.

Question 3
Single choice

Which step must be completed before creating audiences with Advertising Studio in order to send advertisements to Facebook, Pinterest, Google or LinkedIn platforms?

A.

First create and setup a business/advertising account with the audience platform

B.

Call the platform hotline to ask for permission to send advertisements.

C.

No steps are required since it is already configured in your Marketing Cloud account.

D.

Have subscribers opt-in.

Question 4
Single choice

In beacon message, what does the field limit number of messages for a device control?

A.

send only particular number of messages in 24 hours

B.

send only particular number of messages in a week

C.

send only particular number of messages in 72hrs

D.

send not more than particular number of messages in a active period.

Question 5
Single choice

What is the prerequisite to create advertising studio audience:

A.

Create advertising/business account on the required and network and setup the ad account integration in MC

B.

Set user opt in data.

C.

There is no prerequisite as all setup is done.

Question 6
Single choice

Which user role can beused to set up single sign-on in Social Studio?

A.

Full User

B.

Editor

C.

Super User

D.

Environment Owner

Question 7
Single choice

On which social channel can users create ad audiences?

A.

Houzz

B.

Tiktok

C.

Instagram

D.

Twitter (X)

Question 8
Single choice

What is true about Inbox message?

A.

It can open any public url also and not only cloud page

B.

Device owns the message not the contact.

C.

Contact owns the message not the device.

D.

Alert+inbox consume 1 supermessage.

Question 9
Multiple choice

What does Einstein copy Insight take into account? Select 3

A.

Frequently used phrases in subject line

B.

spelling and punctuation errors

C.

emotional tone of subject line

D.

engagement data

Question 10
Single choice

What user permission is required to configure SSO in social studio?

A.

Super user

B.

full user

C.

custom user

D.

limited user

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