SalesForce MARKETING-CLOUD-CONSULTANT - Questions & Answers
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A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
NTO wants not only to send to their best customers, but also those most likely to buy.
What data will be helpful to send out an email which increases purchase frequency? Choose All that apply
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend
What action should be taken to increase subscriber engagement? Choose 2 answers
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out? Select one.
A customer frequently holds seminars and other events to interface with their customers.
They plan to do the following:
1. Use SmartCapture forms to write data into event registration data extensions.
2. Cross-reference the records in each registration data extension with corresponding invitation email sends.
3. Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
A company collects subscriptions on its website. It does the following:
1. Compiles that subscription list in a database in the website Content Management System (CMS).
2. Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
3. Uses Marketing Cloud as the database of record.
4. Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?
Which data object should be used in conjunction with data extensions to create an opt-down strategy for customers?
What are two ways Contact builder can alter the data in Data Extensions?
A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?