SalesForce MARKETING-CLOUD-EMAIL-SPECIALIST - Questions & Answers
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Northern Trail Outfitters (NTO) isinterested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team.
Which two ways should Path Optimizer beconfigured to select the better subject line? Choose 2 answers
Northern Trail Outfitters (NTO) is using a custom Preference Center, but they found unsubscribes from Contacts that never visited the Preference Center.
What contributes to these unsubscribe reasons?
Northern Trail Outfitters (NTO) needs a quick listing of all email sends from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?
A marketer sent a promotional email to contacts who recently attended atrade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain?
A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not contain a way to opt out.
What can be inferred about this email?
What are the ways that data can be imported into the marketing cloud? (Choose 3)
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails toindicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.
Where can the marketer most easily find this information?
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate ofcustomers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key on the All Subscribers List as a Send Relationship.
Which two statements are correct about the email send behavior for any subscriber who currently does NOT exist on the All Subscribers List? (Choose two.)