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SalesForce PARDOT-CONSULTANT - Questions & Answers

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Question 1
Single choice

How many scheduled Engagement Programs is it possible to have?

A.

5

B.

3

C.

10

D.

15

Question 2
Multiple choice

Select Assets that allow to Adjust prospects score

A.

Automation Rules

B.

Segmentation Rules

C.

PI Completion Actions

D.

Engagement Programs

E.

Tables

Question 3
Multiple choice

Select available Social Posting Connectors

A.

Facebook

B.

Twitter

C.

Linkedln

D.

Zone

E.

WhatsApp

F.

Instagram

G.

Tumblr

Question 4
Single choice

A Pardot administrator finds that all of the email addresses for their Pardot users have changed.

What would be the root cause of this change?

A.

Import and update users

B.

Table action updated users

C.

Pardot Admin changed each email address

D.

User sync mapped email address

Question 5
Single choice

LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper

should receive an additional +10 points added to their score.

Which sequence of events would meet their goal?

A.

Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a
new Email Template that contains the Custom Redirect link > Create a new Form with the Completion
actions "Send autoresponder email" AND "Adjust score :: +10"

B.

Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a
new Email Template with the Completion. Action "On click :: Adjust score :: +10" that contains the
Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"

C.

Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the
Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom
Redirect link > Create a new Form with the Completion Actions "Send autoresponder
email"

D.

Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the
box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white
paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form

Question 6
Single choice

How many variations of Dynamic Content it is possible to create

A.

A-Z (25)

B.

A-C (3)

C.

10

D.

A/B (2)

Question 7
Single choice

A Pardot administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.

How should this goal be achieved in Pardot?

A.

Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.

B.

Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.

C.

Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.

D.

It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.

Question 8
Single choice

LenoxSoft wants to optimize asset usage while discovering new audiences.

What tool should they use?

A.

Einstein Lead Score

B.

Einstein Campaign Insights

C.

Pardot Business Units

D.

Einstein Behavior Scoring

Question 9
Multiple choice

What is true about A/B testing? [Choose two answers]

A.

You can disable A/B testing before and after email sent.

B.

You can only do A/B testing on list emails.

C.

When you turn off A/B testing you will have to choose which version to keep.

D.

It is recommended to test at least 5 different elements in your A/B tests.

Question 10
Single choice

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following:

1. Adds/Removes prospects to the engagement studio based on renewal status
2. Sends a series of emails to renew their subscription
3. Gives sales continuous insights to prospect engagement

Based on the above criteria what would you recommend to LenoxSoft?

A.

Build automation rules add criteria as Contact as blank add action as notify assigned user

B.

Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user

C.

Build dynamic list add criteria as Contact as blank add action as notify assigned user

D.

Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user

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