Exit ADWORDS-DISPLAY Google AdWords: Display Advertising
Question 5 of 5
0% complete
Q5 Single choice

Google recommends that Google AdWords users include negative keywords when building a contextual advertisement.

Why should users include negative keywords?

  • A

    It helps to ensure that searches with similar spelling would not appear on search results.

  • B

    It helps to ensure that ads would not appear on irrelevant searches.

  • C

    It helps to ensure that an ad will appear when users search for an opposite keyword.

  • D

    It helps to ensure that an ad will appear along with competitors' ads.

Previous Save & finish