Exit IMANET-CMA Certified Management Accountant (CMA)
Question 3 of 5
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Q3 Single choice

The firm should emphasize customer retention

  • A

    By creating low switching costs.

  • B

    By maximizing customer churn.

  • C

    Although new customers are less costly than old customers.

  • D

    Because the customer base is an intangible asset.

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