Exit PSPO-II Professional Scrum Product Owner II
Question 2 of 5
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Q2 Single choice

The leading revenue-producing product in your portfolio has:

1. High Current Value
2. Low Unrealized Value

The product has been losing customers for several years and revenues are down.
Using those two data points and the options below, what is the first action you should take?

  • A

    Maintain the product, but begin reducing investment: seek other opportunities for future growth.

  • B

    Increase marketing for the product

  • C

    Increase investment in the product to create greater interest and bring old customers back

  • D

    Drop the price for the product to attract new customers