Exit WGU-QGC1 WGU Information Technology Management (QGC1)
Question 3 of 5
0% complete
Q3 Single choice

A company no longer wants to sell one product to as many customers as possible. Now they want to sell one customer as many products as possible.

Which type of software gathers and analyzes customer information to tailor this marketing campaign?

  • A

    Distribution management (DM)

  • B

    Customer relationship management (CRM)

  • C

    Supply chain management (SCM)

  • D

    Operations management (OM)

Previous Next